🏠 What $60K/night on Airbnb looks like

For many, the end goal is to become a full-time real estate investor; but for some business owners, growing a portfolio of properties is helping them make ends meet.

Because founders typically take low salaries so they can put everything back into their businesses, investing in real estate on the side can help pad their incomes.

Check out these tips for investing in real estate as a business owner.

SPILLING THE (REAL)TEA

The Fed raise interest rates, again. The quarter-of-a-percentage-point increase is intended to fight inflation and ease banking turmoil as lending slows.

Los Angeles mansions are on sale! Homeowners are in a race against time to sell their assets before a real estate tax goes into effect on April 1.

You've heard of flying standby, but what about living standby? If you have the flexibility to relocate on a moment's notice, you could pay $1,295/month to rent fully furnished apartments in different cities using the Landing app.

The allure of a brand-new Birkin may be going bye-bye. 👜 As more and more people purchase the five-figure handbag through resale, the fashion world is deeming the Hermès accessory in pristine condition "tacky."

This one's for the New Yorkers. Check out this list of places throughout the city to take "someone you absolutely despise." 😅

TIP OF THE WEEK

Thinking of moving to Texas? Here are the top four places to put down roots in the Lone Star State, as told to Travel + Leisure by a few real estate experts.

01 — Austin (We couldn't agree more. 😉) The reason: a booming economy, excellent education, plenty of entertainment, diverse dining, and sunshine.

02 — San Antonio for its cultural melting pot, historic downtown, and budding economy.

03 — Houston residents have access to excellent healthcare, a vibrant arts scene, and outdoor activities with plenty of green space.

04 — Dallas-Fort Worth has the big-city benefit of housing a dozen Fortune 500 companies, which means plenty of job opportunities for locals.

WHAT'S BREWING

📚 What we're reading: This ‘Succession’ Season 3 recap before diving into the final season of the show, which premieres today.

👀 What we're watching: This old clip from an interview with Oprah — which recently reemerged on TikTok — that reveals the secret to success.

🎧 What we're listening to: Ava Yuergens share how she grew her real estate portfolio to $900K before even turning 18 years old on the Real Estate Rookie podcast.

🛒 What we're adding to our shopping cart: We've picked out some of our favorite Amazon products and added them to our storefront. Check them out here!

SPLURGE-WORTHY STAY

$60,000 — that's how much a one-night-stay costs at the most expensive Airbnb on the platform. And it's no wonder — check into Musha Cay at Copperfield Bay in the Bahamas and you'll discover that you have the entire island to yourself!

Check out the most expensive Airbnbs in every country, according to research by S Money.

STRATEGY SESH

Have you hit a creative slump on social media?

If you’ve noticed a drop in “likes” on Instagram, you’re not alone. The social media platform has changed the algorithm so much that it can be hard to keep up.

Posting photos on Instagram isn’t enough these days to grow your following. Instead, Instagram is favoring Reels. These short-and-sweet videos are performing better on the app — especially if you use the in-app editing tool to cut together clips and pair them with Instagram’s library of audio tracks. Using trending snippets of a viral song also helps your video reach more viewers.

If you're a real estate investor trying to maximize your online footprint, you need to be posting daily. But constantly coming up with new content can be exhausting. If you’re fresh out of ideas, we have some inspo to get you started:

Show Behind-the-Scenes

An organic way to create solid content is to document your short-term rental’s flip from start to finish. Viewers love getting a behind-the-scenes look at what goes into turning an old home into a modern marvel.

Start by capturing a “before” video so that once the flip is complete, you can showcase the transformation. Throughout the process, document things like changing out flooring, repainting cabinetry, decorating the living area, and creating stunning curb appeal.

Give a House Tour

When your property is complete, a full house tour Reel can really show it off and let potential renters envision their stay. You might want to invest in a portable tripod to keep your iPhone steady while you move from room to room, capturing your video. If you want to get really fancy, look into buying or renting a drone for those establishing aerial shots!

Share Your Expertise

Another way to get more followers is by sharing tips in your videos about what you have learned as an investor that could help others, whether it’s a hack for flipping furniture or an economical way to source a kitchen backsplash.

Airbnb hosts can also participate by sharing their favorite hosting tidbits, from which products they stock the bathrooms with to the best security systems. The idea is to create short, informative videos using closed captioning to explain what you learned and how others can benefit.