🏠 Guess which HGTV star makes $45,000 per IG post

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On Selling Sunset, we know the commission check amount on a multi-million-dollar home sale, but what we don't know is how much real estate and home improvement TV stars are making on social media — until now!

According to research by Agent Advice, here are the 10 highest earners:

1. Joanna Gaines of the HGTV show Fixer Upper takes the top spot. With 13.7 million followers on Instagram, she's earning an estimated $45,000-plus per sponsored post.

2. Chip Gaines. We love a power couple! Joanna's husband and costar has a following of 5.1 million on Instagram and potentially rakes in more than $17,000 per post.

3. Christine Quinn. Every show needs a villain, and this Selling Sunset star knows how to stir up drama. With 4.1 million Instagram fans, the real estate agent likely earns nearly $14,000 per post.

4. Chrishell Stause, one of Quinn's costars (who wouldn't be so pleased to be ranked below her), is catching up with 3.6 million followers. A post on her page will cost you a little over $12,000.

5. Heather Rae Young is also part of the Selling Sunset clan and just launched a new HGTV show alongside her husband Tarek El Moussa (who's ranked 15th on this list). Coming in fifth place — but with the highest engagement rate out of everyone — she's estimated to earn $10,000-plus every time she hits posts to her 3 million followers.

6. Jonathan Scott of Property Brothers — with his 2.6 million followers — makes close to $9,000 on sponsored content. Meanwhile...

7. Drew Scott, also of Property Brothers, makes closer to $8,000 per post with about 2.5 million followers.

8. Mary Fitzgerald is the fourth Selling Sunset girlie to snag a spot on this list with over 2 million fans and one post averaging $7,000.

9. Emma Hernan is next up and yet another agent on the show 😅. With the same number of followers as Mary, she's making close to $7,000 per post as well.

10. Christina Hall of HGTV's Christina on the Coast and Christina in the Country (and formerly Flip or Flop alongside her ex Tarek El Moussa) has 1.8 million followers and can expect to make about $6,000 per post.

SPILLING THE (REAL)TEA

Boomers are blocking the next gen of homeowners from buying property. Looks like Millennials are stuck living at home again. Only, not at their parents' houses — but rather, they'll be paying rent to someone who's their parents' age.

Speaking of parents, this Airbnb guest got scammed and threatened to show up at the hosts' mom and dad's house. It all went down on TikTok — watch it here.

Dig up centuries-old artifacts, or build over them? If Jorge Perez has things his way, we'll never know what prehistoric wonders lie beneath the Miami real estate developer's Brickell skyscrapers — which are already under construction.

TIP OF THE WEEK

Aesthetic feeds are back! ... but not on Instagram.

Introducing Lemon8 by ByteDance (TikTok's parent company). It's sort of like if Instagram, Pinterest, and TikTok were involved in a ménage à trois — this picture-first app would be the outcome.

Here's how to use it:

01 — Download the app. Follow the prompts to start your account, and then edit your homepage — pretty straightforward and similar to signing up on TikTok.

02 — Start browsing content. With a prominent For You Page, you'll scroll pictures with text overlays. When one catches your eye, tap it and you'll find carousels of images and long, informative captions.

03 — Create your first post. You'll choose one or more photos, and then you'll have the option to add text (don't worry non-designers, they also have templates 😅). Get eyeballs on your post by using beautiful imagery and an attention-grabbing, service-driven title that fits into one of the app's main categories (fashion, beauty, food, wellness, travel, or home). Once your photos are ready to post, it's time to write your caption. A snarky two words and an emoji isn't going to cut it, though. Put some thought into what you write and make sure it adds value!

WHAT'S BREWING

📚 What we're reading: "The Real Deal: How to Succeed in Business & Life Through Dedication, Determination & Disruption" by Mauricio Umansky of The Real Housewives of Beverly Hills and his own Netflix series Buying Beverly Hills.

👀 What we're watching: Would you rather pretend you're having the best time ever while you sweat under the desert sun and pay $20 for a lukewarm beer? Or would you prefer to watch Coachella 2023 from your couch, in the AC, with a bottle of wine? Tune into the festival this weekend on their YouTube channel.

🎧 What we're listening to: "How Barbara Corcoran Turned $1,000 into $66 Million" on the Erika Taught Me podcast.

🛒 What we're adding to our shopping cart: If disaster struck tomorrow, WWYD? Hopefully, you'd have this JUDY emergency kit to grab in a moment of crisis.

LIVE LIKE A CELEB

Want to buy Jim Carrey’s Brentwood estate? It's on the market for $28.9 million.

How about Mark Wahlberg's $87-million Beverly Park mansion?

Or maybe your taste is more aligned with Cher's — her Malibu home is listed for $75 million.

ROMANCE & REAL ESTATE

Marriage or mortgage? Miami couple Emily and Mike decided they could have both — and instead of paying a venue to host their big day, they bought enough land to turn it into an event space. The couple got married on their 5-acre property, called The Gardens of Weber Manor, in December.

What were some non-negotiable things you wanted when planning the venue?There are a couple of things that were non-negotiable for us as we were building this up. One is we wanted to have space to have photoshoot opportunities. That's a big reason we decided to put the garden space in.

Another thing for us that became non-negotiable was we wanted to make sure there was a good flow for an event. So, if somebody got married in this part, it would make sense for them to go over here to do a cocktail hour, and so on.

What services do you offer at your event space? We have an all-inclusive price. We're very transparent. There's only one thing at this point in time that you can pay extra for, which is our big tent that can fit over one of the hosting sites. We have valet service and a bathroom attendant, two speakers, and a microphone. We have the bridal suite so you get access to that all day, and you can use it however you want, and we have three bridal arches.

We also offer a budgeting session with our couples because we have vendors that give us some special pricing that we can pass on to clients. We'll sit down and do a two-hour budgeting session, and say, ‘What are your top priorities? OK, here are the different vendors you can go with based on your budget and what you're trying to get out of this.’

Tell us about your experience dealing with zoning and regulations.Miami-Dade County, which is where we're based, passed legislation saying that this area (the Redlands) can have event space with one of three caveats. You had to have a plant nursery on the property, which we do. You have to have a bed and breakfast, or you have to be designated as a historical landmark. Our noise ordinances require a hard stop at 11 p.m., and if your property is under 10 acres the event capacity is 150 people.

What types of insurance are required for a property like yours?We have to have a really strong general liability insurance policy, but we also require our guests to have event insurance. They cannot host an event here without getting insurance. For any vendors that we work with, we require them to have their own general liability insurance. We also don't allow people to serve their own alcohol. They have to have it served by a licensed and insured bartender.

Where have you focused your marketing strategies?We are with WeddingPro (a wedding advertising platform and community), which owns The Knot and WeddingWire. We pay monthly for that. We want to explore more paid advertisements and an SEO strategy with Google and blogging. I do a monthly newsletter and am thinking of turning it into a weekly newsletter. We are trying to connect with vendors we align with to create more of a referral system and partnerships.

What is something you wish you knew when you were first starting out?We didn't realize what we would need from the beginning, such as electricity, which cost a lot of money. Then, when we put the garden in, we decided to put in an in-ground sprinkler system. We didn't have to, but we decided to because until that was ready, we were out there watering and it takes four hours to water all of the plants in the venue. That’s not sustainable for us.